Gray Television Partners with The Salvation Army for Tornado Relief

December 27, 2021
Aimee Murry | michelle.hartfield@uss.salvationarmy.org

Media giant Gray Television, Inc. partnered with The Salvation Army to raise more than $560,000 for relief efforts following the historic tornado outbreak that began on December 10 and left at least 90 dead, dozens injured and caused billions in damage across the Central Southern United States.

"In this season of giving, we are so thankful for the generosity of our viewers. Their heartfelt donations will go a long way to help so many of those working to recover and rebuild their lives," said Gray Executive Chairman and CEO Hilton H. Howell. "It is without hesitation that we partner with The Salvation Army as they always go above and beyond the call of duty when providing disaster relief efforts to survivors and rescue workers." To help 'Heal the Heartland,' Gray Television made a $100,000 donation to the relief campaign.

The Salvation Army allocates 100% of all disaster donations to the recovery efforts in affected communities. 

The country’s largest owner of top-rated television stations began a fundraising media blitz across 113 of its local markets following the deadly storm system that spawned 62 tornadoes in 10 states. More than 30 tornadoes were reported across the Mississippi Valley, the Southeast and Midwest and may have set the record for the longest continuous tornado in American history. The most significant damage occurred in Arkansas, Tennessee, Illinois, Missouri, and Kentucky.

"The impact Gray Television will have on Western Kentucky as a result of their generosity during this difficult time for so many Kentuckians will have a lasting impact on communities recovering. As The Salvation Army begins to transition to longer-term services for survivors, the donations raised will aid in us working with families to find housing and provide life navigation services to survivors who will benefit from wrap-around services. We will continue to assist with basic needs like groceries, clothing, recovery supplies and other items to help families at their worst time," said Major Art Penhale, Divisional Commander for The Salvation Army Kentucky Tennessee Division.

The Salvation Army has expanded its operation further to meet immediate needs through feeding, sheltering, emotional and spiritual care, and other services for survivors and first responders. Trained emergency response teams provide meals, water, supplies, and care to the affected areas.

"We are continuing our major relief operation for those affected by the devastating tornadoes in the South and Midwest," said Emergency Disaster Services Director of The Salvation Army's Southern Territory, Jeff Jellets. "With the numerous assets being sent in from surrounding states, we are well prepared to provide ongoing support to those in need."

Salvation Army disaster response personnel are collaborating with federal, state, and local emergency management agencies and other partners to monitor ongoing impacts and adapt response efforts as needed.

Overall, The Salvation Army has already served:

  • More than 19,000 meals
  • More than 30,000 drinks and snacks
  • Emotional and spiritual care consultations for 1,812 people

With a presence in almost every ZIP code in the country, The Salvation Army was uniquely positioned to respond with a clear understanding of each impacted area’s needs. 

"Right now, the best way to support response efforts is by making a financial contribution, so we ask our neighbors to continue to offer their support so we can serve those affected for as long as we are needed," said Jellets.

To make a financial gift to support ongoing disaster relief efforts:

"On behalf of the Kentucky and Tennessee Division of The Salvation Army, we are humbled and thankful to Gray Television. Working beside us will contribute to Western Kentucky building back," said Penhale.

About The Salvation Army
The Salvation Army annually helps more than 23 million Americans overcome poverty, addiction, and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,600 centers of operation around the country. In the first-ever listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, visit www.SalvationArmyUSA.org. Follow us on Twitter @SalvationArmyUS and #DoingTheMostGood.

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The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
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